It’s been 20 years since pallid faces, dark eyes and black clothes haunted UK secondary schools and shopping centres. While some might argue that they never left, merely retreating into the shadows, the consensus for 2022 is that goth style is returning to mainstream culture with a vengeance.
There are some differences this time. The modern goth is more likely to take inspiration from ultra-glam “hot goth girlfriends” such as Kourtney Kardashian and Megan Fox and the fashion world darlings Rick Owens and Yohji Yamamoto than the Marilyn Manson-loving self-proclaimed outsiders of the early 2000s.
They are also more likely to integrate elements of a darker style of dressing into their wardrobes than to subscribe to a whole culture and lifestyle, with shopping platforms and social media sites reporting huge increases in searches containing the word “goth”.
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