It is everywhere in the magazines, regularly featured on television, and even some newspapers are in on the game. In 1802, a young French aristocrat named Irénée du Pont de Nemours, who had fled the French Revolution, built a gunpowder mill in northeast Delaware. By World Conflict I, his enterprise, generally known as DuPont, had grown so massive that it supplied half of the world’s gunpowder and was expanding into bombs and poison gasoline. But it was drawing hearth on the home entrance. In 1934, Congress spent three days grilling DuPont executives about allegations that that they had overbilled the army for explosives. The company turned a nationwide pariah nearly in a single day. To salvage each its reputation and its backside line, it turned to a legendary adman named Bruce Barton. The only method DuPont could escape the environment of plague,” Barton advised, was to transform its picture from … Read the rest